By Oyinkansayo Wole-Bodunde.
Nigerian marketing communications agency SO&U has appointed Temitayo Fadoju as Senior Account Director, strengthening its strategic leadership team in brand management.
With over a decade of experience, Temitayo brings expertise in managing prominent brands such as Chivita, Nasco, Grand Oak, Peak Milk, Alt Bank, TGI Group, Budweiser, and YouTube.
Temitayo holds a master’s degree in Advertising and Public Relations. Her appointment aligns with SO&U’s redefinition and reinvention strategic initiative.
Group Managing Director Udeme Ufot welcomed Temitayo, stating, “We are excited to have Tayo on our team as she brings her passion for brands and for people to raise our game in delivering compelling campaigns and to lifting our customer service standards. Onboarding Tayo is a key element in our strategic refocusing.”
Idongesit Iniama, Head of Brand Management, added, “With the convergence of digital and traditional agencies, we are looking for 360-degree practitioners who can offer clients well-rounded perspectives based on their integrated marketing communications experience. Tayo is just one in a number of talented and experienced professionals we are bringing into our team.”
Temitayo expressed her joy by saying, “I am thrilled to join the SO&U team, known for its high-impact creativity and reputation for transformational work, and hope to contribute to the next phase of growth in the agency.”
With over 34 years of operations, SO&U has established a strong reputation for creativity and professionalism. The agency is renowned for iconic Nigerian adverts and seeks creative solutions that deliver results.
Executive Creative Director Anthony Ekun emphasized, “We look for ideas that transform brands, businesses, and situations in our quest to inspire the world with our passion and ideas.”
As the Nigerian affiliate of M&C Saatchi Africa, SO&U collaborates effectively with M&C Saatchi South Africa and M&C Saatchi London.
