By Oyinkansayo Wole-Bodunde
Airtel Nigeria has launched a major upgrade to its My Airtel App, introducing an eShop feature that turns the platform into a digital marketplace.
This new development allows customers to access various products and services beyond traditional airtime and data purchases. The eShop offers a wide range of items, including Airtel-branded products, electronics, home appliances, fashion, and beauty products.
According to Ismail Adeshina, Director of Marketing at Airtel Nigeria, “At Airtel, we recognize that today’s consumers prioritize ease and convenience. Our goal is to simplify digital interactions and enable quick transactions. By embedding the eShop within the My Airtel App, we’re removing barriers and empowering our users to do more, whether it’s purchasing devices, recharging, or shopping for everyday essentials, all from a single platform.”
The upgrade enhances user experience by providing direct access to the eShop from the app’s home screen, eliminating the need for external websites or third-party platforms. This aligns with Airtel’s vision of creating a holistic digital ecosystem that meets customers’ lifestyle needs. The revamped app offers self-service options, quick bundle access, account management tools, and an expanded digital shopping channel, demonstrating Airtel’s commitment to innovation and customer-centric services.
