By Oyinkansayo Wole-Bodunde.
Shoppers in Nigeria have noticed a new feature on Big Bull Rice packets – a holographic seal tape.
This innovation has brought relief to consumers like Toyin Akinpelu, a mother worried about feeding her family counterfeit products. The holographic seal assures her that the rice is 100% authentic and safe.
Retailers like James Nnamdi have also seen a positive impact, as customers are more confident in their purchases. This simple solution provides peace of mind in a complex market.
TGI Group, the manufacturer, is committed to consumer safety and transparency. According to Probal Bhattacharya, Chief Marketing Officer, the feedback shows that transparency builds trust. Deepanjan Roy, Executive Director, says the holographic seal represents their stance against counterfeiting and commitment to quality. For consumers, the seal is a symbol of security and assurance.
