By Oyinkansayo Wole-Bodunde.
MARKETING EDGE, a leading Nigerian marketing and advertising publication, has taken a bold step by rebranding its annual award as the EDGE AWARDS.
This move marks a new chapter in the company’s 21-year journey and highlights its commitment to innovation and excellence.
The EDGE AWARDS will now cover a broader range of industries, including oil and gas, ICT, insurance, and more, recognizing and celebrating excellence across various sectors.
The rebranding effort is more than just a name change. It symbolizes a significant shift in focus and scope. The EDGE AWARDS will now honor brands, agencies, and individuals who demonstrate groundbreaking ideas, impactful campaigns, and strategic vision. The award’s new identity is designed to reflect the modern marketing landscape where staying ahead of the curve is crucial for relevance.
According to the Publisher, Chief John Ajayi, the EDGE AWARDS will serve as a platform to inspire and honor players who have won in various fields, including marketing, advertising, politics, entertainment, and more.
The award’s expanded categories aim to recognize excellence across diverse sectors, making it a prestigious platform for celebrating innovative efforts.
This move comes at a time when the marketing industry is undergoing rapid transformation. The EDGE AWARDS will continue to offer a platform for celebrating creative efforts that push beyond boundaries. As brands navigate the complexities of the Nigerian market, the EDGE AWARDS will remain at the top, recognizing those who successfully combine innovation with strategic initiatives.
