PHD Media Gears Up To Launch Cutting-Edge Proprietary Media Tool, Ocular

PHD Media, a subsidiary of Omnicom Media Group, a renowned leader in the global marketing communications industry, is poised to introduce its revolutionary proprietary media data tool, named ‘Ocular.’ The grand unveiling of Ocular is scheduled for Tuesday, November 7, 2023, and will take place at the esteemed Marriot Hotel located in Ikeja, Lagos.

The highly-anticipated launch event for Ocular will include a captivating demonstration of its potential impact. It is expected to draw an influential and diverse audience, consisting of top-tier business leaders, industry experts in marketing communication, media owners, and various stakeholders. These individuals will witness firsthand the capabilities and features that Ocular has to offer.

At the core of Ocular’s power is a daily panel of 2,800 respondents, delivering real-time insights into consumer behaviors and preferences. This substantial data source complements the current industry-standard audience measurement tools, setting new standards for offering a wide range of benefits and unique features that cater to the needs of various users.

Insiders from the industry have confidentially disclosed that Ocular represents a significant paradigm shift in the realm of media investment and management. It promises to be a game-changer for those who prioritize value and the impact of their media investments. The launch of Ocular is a direct response to the persistent request from clients for more recent and up-to-date data, finally providing a solution to this age-old challenge.

PHD, recognized on a global scale, has consistently demonstrated its prowess as an innovator in communication planning and buying, spanning across diverse media platforms such as broadcast, print, digital, mobile, social, and emerging media. The agency’s remarkable achievements were exemplified at the 2023 Pitcher Awards, where it secured an impressive total of ten awards. This accomplishment highlights PHD’s unwavering commitment to strategic planning and innovation, showcasing its dedication to excellence in the field.

PHD Nigeria Limited, an integral part of the PHD family, is deeply rooted in a culture of thought leadership, innovation, and creativity. The company operates under the guiding philosophy of “Make The Leap,” driving it to push boundaries and explore new horizons in the ever-evolving landscape of media and communications.

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