Multichoice Nigeria had disclosed that N5.5 billion was invested in the production of the just-concluded “All-Stars” edition of the Big Brother Naija reality show.
Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola, made the disclosure during the cash prize presentation to the winner of the All Stars show, Ilebaye Odiniya, in Lagos on Tuesday.
Ilebaye, was presented a cheque of N120 million and the key to her new SUV from Innosons Motors.
Tejumola said that over 2,000 individuals were also employed to execute the show, adding that the show generated over 1.53 billion voters across all regions.
According to her, “This year, we have backed this commitment up with a total investment of NGN5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija.
“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life. As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.
“This year Biggieverse was opened as Big Brother invited into it your favourite All-Stars 20 game players, four house guests, nine Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days.”
