February 17th, 2024
- On the role of brands during elections:
“Many brands reduced their advertising efforts during the campaign, assuming that the political campaigns would overshadow their own messages. Unfortunately, we failed to realize that the elections presented a unique opportunity to capture the attention of a large audience.”
- On how brands can shape the narrative during uncertain times:
“Brands need to find their own voice and raise it. They can use their brand communication as an opportunity to run situational campaigns that promote peaceful elections and encourage people to participate responsibly.”
- On the importance of investing in quality content:
“The key lies in stakeholders realizing the importance of investing in quality content. Many players in the industry are not prioritizing content creation and not investing enough in it.”
- On the potential of Artificial Intelligence in the creative industry:
“Creativity and innovation go hand in hand. While others may have already developed AI technologies, we can still contribute by providing valuable insights and guiding AI systems to gather the right information.”
- On the importance of understanding data:
“While numbers provide direction in managing communication, it is crucial to understand the story behind those numbers. It is the people behind those numbers who can provide valuable insights and context.”
