By Oyinkansayo Wole-Bodunde.
Peak Milk, Nigeria’s top dairy brand, has kicked off its highly anticipated Peak Breakfast Café campaign with a two-day extravaganza at Agbeni Market in Ibadan.
The event, which took place on November 18 and 19, drew in over 2,000 consumers and transformed the market into a vibrant hub of culinary delights, education, and entertainment.
According to Olumide Olaokun, Brand Manager for Peak Milk, “Peak Breakfast Café represents our commitment to promoting healthy breakfast habits amongst Nigerians. By bringing this experience directly to markets and high-traffic locations, we are making nutrition education accessible and engaging for everyone. Our goal is to demonstrate that a nutritious breakfast with Peak Milk is not just healthy but delicious and easy to prepare.”
Moninnuola Kassim, Senior Brand Manager for Peak Milk, said, “Through the Peak Breakfast Café initiative, we are not just serving breakfast; we are creating a movement that emphasizes the importance of starting each day with proper nutrition. This campaign reflects our dedication to nurturing healthier communities and educating Nigerians about the vital role of protein in their morning meals.”
The event featured several engaging activities, including complimentary Peak Protein breakfasts for customers who purchased Peak products, interactive sessions with the innovative Protein Checker tool, live cooking demonstrations by seasoned chefs, and cooking competitions with valuable prizes.
Exclusive Peak gift items were also distributed to participants, ensuring that everyone left with a memorable experience. The event extended its reach to other high-traffic locations in Ibadan, promoting wider community engagement and participation.
The Peak Breakfast Café campaign will continue its nationwide tour with upcoming activations at Rotobi Market in Owerri on November 22-23, 2024, and Mile 1 Market in Port Harcourt on November 27-28, 2024.
