Lagos came alive on Sunday, October 26, as NIVEA Men, the official grooming partner of Real Madrid, hosted an unforgettable El Clásico Watch Party at Hard Rock Café, Landmark Centre.
The clash between Real Madrid and Barcelona ended 2–1 in favor of Madrid, sending fans into a frenzy of cheers, music, and excitement. The event blended sport, style, and confidence true to the NIVEA Men spirit.
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According to Dele Adeyole, Country Manager of Beiersdorf Nigeria, the watch party was about more than football:
“This is our second El Clásico experience, and it’s all about connection. Football unites us, and we care for people beyond skincare.”
Fiyin Toyo, Marketing Director for Beiersdorf CEWA, added, “El Clásico isn’t just a match it’s culture. Real Madrid plays with style and precision, the same confidence NIVEA Men inspires daily.”
Fans went home with exclusive gift packs and renewed excitement as the brand announced its partnership with Real Madrid extended till 2030.
From football passion to self-confidence, NIVEA Men continues to prove that true care goes beyond the surface.
