By Oyinkansayo Wole-Bodunde.
Golden Terra Soya Oil Launches ‘Heartful Choice’ Campaign for World Heart Day.
In celebration of World Heart Day, Golden Terra Soya Oil has unveiled its ‘Heartful Choice’ campaign, reinforcing its commitment to promoting heart health and empowering Nigerians to prioritize cardiovascular well-being.
This year’s World Heart Day theme, “Use Heart for Action,” aligns with Golden Terra Oil’s mission to educate consumers on making informed, heart-conscious choices.
As a leading brand in healthy cooking oils, Golden Terra Soya Oil has partnered with cardiologists, nutritionists, and health experts to spread awareness initiatives. These include impactful live sessions, social media campaigns, and educational content shedding light on heart-healthy habits to reduce cardiovascular risks.
A key aspect of the campaign is consumer education on Polyunsaturated Fatty Acids (PUFA), found in Golden Terra Soya Oil. PUFAs help lower cholesterol levels and reduce the risk of heart disease. Consumers are encouraged to carefully read food labels, understanding the difference between unhealthy saturated fats and heart-friendly alternatives like PUFA.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, reaffirmed the brand’s commitment to heart health. “Golden Terra Oil believes that every meal is an opportunity to nourish your heart. By educating consumers about the benefits of PUFAs and promoting a culture of conscious eating, Golden Terra believes in empowering Nigerians to make heart-healthy choices and thereby prioritize their cardiovascular well-being. World Heart Day is a reminder that small heartful choices in our daily habits can have a significant impact on our health.”
Through the ‘Heartful Choice’ campaign, Golden Terra Oil equips individuals with knowledge and heart-friendly ingredients to care for their hearts. The brand leads the charge for healthier lifestyles, fostering a healthier, more informed society.
Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA, proven to deliver numerous health benefits like: Reducing cholesterol, Maintaining a healthier heart, Enhancing nerve function, Boosting brain health and Supporting muscle strength.
Consumers trust Golden Terra Soya Oil for its unmatched balance of taste and health. Available sizes include: 45ml and 1000ml pouches, 700ml and 1.4L bottles and 2.5L, 4.5L, and 25L kegs.
By promoting heart-healthy choices, Golden Terra Oil empowers Nigerians to prioritize their cardiovascular well-being.
