By Oyinkansayo Wole-Bodunde.
LG Electronics Nigeria has gained significant recognition for its innovative and customer-centric approach, receiving numerous awards from esteemed organizations and publications in 2024.
The company’s commitment to excellence was acknowledged at the Media Consortium Conference and Awards, where it received accolades for its groundbreaking innovations and dedication to customer satisfaction.
Yinka Adebayo, Group Executive Director at Omnicom Media Group- WeCA, praised LG Electronics Nigeria for being at the forefront of innovation and customer-centric household electronics.
LG Electronics further solidified its leadership in the Nigerian market by winning the Smart Tech & Innovation Leadership Award at the Entertainment Media Technology and Arts (EMTA) Conference and Awards. This recognition highlighted the company’s impact on the intersection of technology, creativity, and consumer engagement.
On October 31st, 2024, LG Electronics won as Nigeria’s Leading Global Electronics and Home Appliance Brand of the Year at the National Quality Conference (NQC). The company received the NQC-CQA Super Seal Gold Certificate and a gold-plated plaque, celebrating its contributions to innovation and quality in Nigeria’s electronics market.
Additionally, LG Electronics won the “Outstanding Refrigeration Brand of the Decade” at the prestigious 2024 EDGE Awards, hosted by Marketing Edge Magazine.
Commenting on the accolades, Mr. Hari Elluru, Head of Corporate Marketing at LG Electronics, said, “These awards reaffirm our commitment to exceeding consumer expectations with high-quality, reliable, and sustainable solutions.” Elluru also talked about LG’s dedication to sustainability, noting the company’s strides in reducing carbon footprints and promoting eco-friendly practices. “At LG, innovation and sustainability are at the heart of what we do, and we are proud to set new standards for environmentally friendly solutions,” he said.
LG Electronics Nigeria’s local success mirrors its global accomplishments. The company received 33 recognitions at the 2024 CES Innovation Awards, including 11 for its OLED TVs. Other awarded products included Soundbars, XBOOM Portable Speakers, and Smart TV webOS apps.
At the 2024 Red Dot Awards, LG secured 28 honors for products such as TVs, air conditioners, washing machines, and Dryers. The company also bagged 29 accolades at the iF Design Awards 2024, including recognition for the LG Signature Washer-Dryer, StandbyMe Go, and Artcool air conditioner.
LG’s commitment to energy efficiency earned it the 2024 ENERGY STAR Partner of the Year award. The company’s reputation for excellence was further reinforced at the International Design Excellence Awards (IDEA) 2024, where LG earned 23 design awards.
In 2024, LG Electronics ranked 97th on the Best Global Brands report with a brand value of approximately $6.5 billion. This recognition underscores its consistent delivery of cutting-edge solutions that resonate with consumers worldwide.
From Nigeria to the global stage, LG Electronics continues to set benchmarks in innovation, customer satisfaction, and sustainability, proving that a commitment to excellence and adaptability can drive lasting success.
