By Oyinkansayo Wole-Bodunde.
LG Electronics has partnered with Prime Video to bring the highly anticipated Christmas film, Red One, directly to LG Smart TVs in over 200 countries.
This action-packed movie, produced by Amazon MGM Studios, Seven Bucks Productions, The Detective Agency and Chris Morgan Productions, stars Dwayne “The Rock” Johnson, Chris Evans, Lucy Liu, and J.K. Simmons.
To provide customers with the ultimate cinematic experience at home, LG’s latest TV models boast cutting-edge technologies, including Dolby Vision and Dolby Atmos. Additionally, LG’s OLED display and FILMMAKER MODE help preserve the director’s creative intent, ensuring viewers enjoy Red One as envisioned by director Jake Kasdan.
LG and Prime Video have also collaborated on a promotional campaign, featuring jointly developed visuals on the LG website, online and offline sales outlets, and digital billboards in London’s Piccadilly Circus and New York City’s Times Square. LG sponsored Red One’s US premiere at New York City’s Lincoln Center, where attendees could experience the film on LG TVs.
“At LG, we’re inspired by how innovation can enrich everyday life, creating meaningful moments at home,” said Chris Jo, senior vice president of the platform business at LG Media Entertainment Solution Company. He also said, “Our commitment is to help people find joy in the everyday and make lasting memories with family and friends, all while enjoying an exceptional viewing experience. Our collaboration with Prime Video is essential to delivering the latest and best in entertainment, allowing LG customers to experience premium content directly through our TVs. We’re thrilled for LG customers to enjoy this season’s must-see Christmas blockbuster, Red One, thanks to our valued content partnership.”
Sandhya Iyer, Global Head of Distribution and Partnerships for Prime Video said, “At Prime Video, we are constantly seeking out new and innovative ways to showcase our content to our global customers. Thanks to our long-standing relationship with LG, we can continue to delight our mutual customers by creating immersive experiences off screen through our marketing partnerships and on screen through the Prime Video app on LG Smart TVs.”
