BrandBusinessEntertainmentThe Big Shot

Five Key Quotes From Somnath Malakar’s Interview On “The Big Shot” On Splash9ja 

 

(1) On Zee World and Technology – “Zee’s Broadcasting operations consists of 10 post-production hubs, 290 edit suites, 100+ new shows delivered daily with 490 fresh hours of content every week”.

(2) On trends to change the TV future in Africa – “OTT platforms, all TVs will become connected Smart TVs, increase in original and local programming, and FAST channels will continue to shape the future”.

(3) On Challenges – “A rather massive challenge of ZEE’s is the dubbing and creating of compliant and culturally appropriate content for the various markets across Sub Saharan Africa – for example, a new language for a single channel fully dubbed is roughly a volume of 1500-2000 hours of programming per year.”

(4) On Reach Across Africa – “We maintain one of the most advanced automation-based media architectures that receives, processes and delivers content to 150+ countries as linear multi-format channels.”

(5) On TV landscape evolvement – “Television does still signal a change in rhythm and a downtime, it brings people together, which online devices, and mobile devices can’t do”.

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