By Oyinkansayo Wole-Bodunde.
Mouka, Nigeria’s leading sleep solutions company, has joined forces with the World Sleep Society to emphasize the vital importance of prioritizing sleep health.
This year’s campaign, “Make Sleep A Priority,” is particularly significant, as Mouka partners with key opinion leaders, including the Nigeria Society of Physiotherapy (NSP) and the National Association of Orthopaedic and Manual Therapists (NAOMT), to educate Nigerians on the crucial role of sleep in overall well-being.
According to the World Sleep Society, scientific research underscores the significance of quality sleep in promoting wellness and resilience, while poor sleep has far-reaching negative consequences on both physical and mental health. Sleep is increasingly recognized as a critical pillar of health, alongside nutrition and exercise.
Mouka’s Managing Director, Mr. Femi Fapohunda, emphasized the company’s commitment to promoting sleep education and awareness, stating, “We have been adding comfort to life since 1959, not only through our top-quality products but also by providing sleep education to our consumers. Our quest to safeguard their well-being is at the core of everything we do.”
The Presidents of NSP and NAOMT, Dr. Felix Odusanya and Professor Ojoawo Adesola Ojo, respectively, also shared their insights on the importance of prioritizing sleep. Dr. Odusanya noted that neglecting sleep can have severe consequences on overall health and well-being, while Professor Ojo emphasized that making sleep a priority involves self-discipline and can improve productivity, quality of life, and overall health.
To commemorate World Sleep Day, Mouka conducted sensitization sessions at selected organizations in partnership with NSP and NAOMT, and deployed educational content across print and digital platforms. Yemisi Obadina, Senior Brand and Innovation Manager at Mouka, highlighted the company’s commitment to educating consumers on the importance of quality sleep, stating, “Prioritising quality sleep can help prevent so many illnesses that are plaguing our country today. Our current marketing campaigns, ‘Good sleep better life’ and ‘Sleep well, live well’ also drive home the same message.”
As a proud member of the Dolidol International group, Mouka boasts an innovative portfolio of sleep solutions, including luxury mattresses, orthopaedic mattresses, and breakthrough biocrystal technology pillows.
