By Oyinkansayo Wole-Bodunde.
Peak Milk’s groundbreaking Breakfast Café campaign has ended with a two-day extravaganza at Mushin Market in Lagos, marking the final stop of its nationwide tour.
Over the course of the campaign, the Peak Breakfast Café has transformed markets across Nigeria, serving over 10,000 consumers and emphasizing the importance of a nutritious breakfast.
The campaign’s success is a testament to Peak Milk’s dedication to promoting healthy eating habits and culinary education. As Moninnuola Kassim, Senior Brand Manager, Peak Milk, noted: “Our Peak Breakfast Café tour has been more than just an activation – it’s been a nationwide movement towards better nutrition, community engagement and culinary creativity.”
The Lagos event was a fitting conclusion to the campaign, featuring complimentary Peak Protein breakfasts, interactive Protein Checker tools, live cooking demonstrations, and exciting cooking competitions that showcased local culinary talent.
Omolara Banjoko, Marketing Manager, Peak Milk, reflected on the campaign’s impact, stating: “As we conclude our nationwide tour at Mushin Market, we celebrate not just the miles we have travelled, but the lives we have touched. From Ibadan to Lagos, we have demonstrated that Peak Milk is more than just a brand – we are a partner in Nigeria’s nutritional journey, committed to bringing joy, health and education to every breakfast table.”
Throughout its nationwide tour, the Peak Breakfast Café has visited markets in Ibadan, Kano, and other cities, leaving a lasting impact on the communities it has touched. The campaign’s grand finale at Mushin Market in Lagos was a celebration of Peak Milk’s commitment to promoting healthy eating habits and bringing joy to breakfast tables across Nigeria.
