By Oyinkansayo Wole-Bodunde.
FrieslandCampina WAMCO, the manufacturer of Peak Milk, has launched its “Share Goodness This Ramadan” program to support Muslim consumers throughout the holy month.
This initiative focuses on providing nourishment, community support, and promoting the spirit of sharing.
Peak Milk has developed a comprehensive outreach program to provide essential nutrition to Muslims across Nigeria during the fasting period. The program aims to reach over 50,000 consumers through activations in 100 mosques and 20 universities across the country.
According to Mr. Olumide Olaokun, Brand Manager, Peak Milk, “Ramadan is a sacred time of spiritual reflection, self-improvement, and heightened devotion. At Peak Milk, we recognize the importance of proper nourishment during this period to sustain our Muslim consumers through their fasting journey. Our ‘Share Goodness This Ramadan’ initiative is designed to provide both nutritional support and encourage acts of kindness that embody the true spirit of Ramadan.”
The program features a “Ramadan Share Goodness” challenge, encouraging Nigerians to share kindness and goodness throughout the holy month. Peak Milk will also partner with food bloggers and influencers to create nutritious recipes for the Ramadan season.
Mrs. Moronke Adisa-Abayomi, Senior Brand Manager for Peak Milk, added, “This year, we’re taking our Ramadan initiative beyond product consumption to truly connect with our Muslim consumers throughout their Ramadan journey. By encouraging both nourishment through our products and acts of goodness through community sharing, we’re reinforcing Peak’s commitment not just to physical well-being, but also to the values of compassion and generosity that define Ramadan.”
The initiative includes sampling, special shopper offers, and digital engagement encouraging consumers to share their Peak-powered Ramadan moments. Muslims and Peak Milk consumers can follow Peak Milk’s social media platforms for updates on the campaign and opportunities to participate.
