By Oyinkansayo Wole-Bodunde.
FrieslandCampina WAMCO Nigeria PLC, the manufacturer of Peak Milk, is revolutionizing the breakfast landscape in Nigeria through its innovative Peak Breakfast Café initiative.
The latest installment of this tour saw thousands of people go to Rotobi Market in Owerri (November 22-23) and Mile 1 Market in Port Harcourt (November 27-28), where they were treated to a unique blend of nutritious breakfast options, culinary education, and community engagement.
At the heart of the Peak Breakfast Café is a commitment to providing accessible, high-quality nutrition to Nigerians. As Peter James, Junior Brand Manager for Peak Milk said, “At FrieslandCampina WAMCO, we are committed to nourishing Nigerians through accessible and high-quality products. The Peak Breakfast Café bridges the gap between nutrition and affordability, ensuring everyone has access to a healthy start to their day.”
The Peak Breakfast Café has been instrumental in transforming bustling markets into vibrant culinary hubs, where people can come together to share in the joy of nutritious meals. Moninnuola Kassim, Senior Brand Manager at Peak Milk said, “These activations exemplify our mission to impact communities positively. By reaching Nigerians in their local markets, we are not only providing nutrition but also fostering education and creating memorable experiences that highlight the importance of breakfast.”
The events featured a range of exciting activities, including cooking competitions that rewarded participants with prizes, and live cooking demonstrations that showcased the innovative Protein Checker Tool. This tool is designed to help consumers better understand their nutritional needs, making informed choices about their diet.
Building on the success of the Owerri and Port Harcourt activations, the Peak Breakfast Café tour will continue its journey to Northern Nigeria, with upcoming stops at Masaka Market, Mararaba (December 23, 2024), Terminus Market, Jos (December 6-7, 2024), Monday Market, Maiduguri (December 10-11, 2024), and Singer Market, Kano (December 14-16, 2024).
As the flagship brand of FrieslandCampina WAMCO Nigeria PLC, Peak Milk remains committed to its mission of nourishing Nigerians, reinforcing its leadership in the dairy industry, and making breakfast moments truly special.
