By Oyinkansayo Wole-Bodunde.
Artificial intelligence (AI) is now being used to help protect the work of content creators in Africa from being stolen.
This is a big deal because many people in Africa make a living from creating things like movies, TV shows, music, and sports content and often, times, criminals steal this content and sell it without paying the creators. This pains the creators because they don’t get the money they deserve.
AI can help stop this by finding and tracking down the stolen content. It can also find the people who are stealing and selling it. This is a big improvement over the past, when it was hard to catch the people who were doing this.
One company, Irdeto, is using AI to help protect content. They can put a secret mark on the content that can’t be seen. If someone steals the content, the mark can be used to track them down. This can be done very quickly, even in real-time.
AI can also help by analyzing data to see where piracy is likely to happen. This can help content creators and police to focus their efforts on the right places.
Another way AI can help is by understanding what consumers want and tailoring content and pricing to suit them. If people can get the content they want at a fair price, they are less likely to seek out stolen content.
AI is a powerful tool in the fight against content piracy. It can help protect the livelihoods of content creators and the jobs of thousands of people in the creative industries.
