By Oyinkansayo Wole-Bodunde.
This December, Amstel Malta infused Enugu, Port Harcourt, and Aba with festive magic, transforming public spaces into vibrant holiday destinations for families, travelers, and those returning home.
From December 2nd to 4th, thousands gathered for the lighting ceremonies, kicking off Amstel Malta’s 2025 campaign, “Be Your Best all Season Long,” under Nigerian Breweries’ Legendary Christmas initiative. The goal was to celebrate togetherness, spark joy, and strengthen community bonds during the season of homecoming.
Marketing Director, Sarah Agha explained that the three-city celebration was driven by Amstel Malta’s message of showing up for each other, reconnecting, and embracing the warmth that makes the season special. She said, “The reason we are here today is rooted in the purpose of our company — to brew the joy of true togetherness. That is what we care about most. At Nigerian Breweries, we are a company committed to spreading joy, and this season holds a special place in the hearts of Nigerians. December is not just a date on the calendar; it is a time when distance no longer matters, when families come home to reconnect, share meals, settle differences, and celebrate as one.” She also said, “We want to thank you — for showing up, for choosing Amstel Malta, for supporting us through the years, and for embracing a brand that inspires Nigerians to be the best version of themselves.”
Dignitaries, locals, and celebrities like Stan Nze and Natacha Akide joined the lively ceremonies, praising Amstel Malta’s effort to enrich public spaces. Highlights include the debut Amstel Malta Festiville in Aba (Dec 23–27), a festive village with music, art, a Grotto, carol night, kids’ playground, and more. Amstel Malta will also join Lagos Food Fest on Dec 14. The brand invites everyone to join in the lights, create memories, and “Be Your Best All Season Long.”
