By Oyinkansayo Wole-Bodunde.
Embracing the warmth, community, and joy of a Nigerian Christmas, Maltina is spreading the festive cheer with its “Live the Season” Light-Up celebration in Lagos, Abuja, and Ibadan, as part of the Nigerian Breweries Legendary Christmas campaign.
The events on November 30th in Lagos and Abuja, and December 4th in Ibadan, did more than kick off the celebrations. They embodied Maltina’s promise of nourishment, happiness, and togetherness.
For decades, the brand has been a part of Nigerian families’ Christmas gatherings and everyday moments with its iconic malt drink and uplifting experiences.
The Light-Up transformed each city into a vibrant display of beauty and connection, drawing in government officials, creatives, celebrities, and families. In Lagos, Tomike Adeoye and Priscilla Mkambala added warmth to the neon-lit night at Allianz Media Garden. Abuja’s Adetokunbo Ademola Crescent glowed with festive energy, while Ibadan’s Shoprite Roundabout sparked excitement with tradition-meets-fun moments, featuring KieKie and Oshamo. Key figures, including Oyo State Governor Engr. Oluseyi Makinde, switched on the lights amid confetti and pyro effects.
A highlight was the debut of the Maltina Happiness Train, set to tour cities spreading joy. Elohor Olumide-Awe, Head, Non-Alcoholic Portfolio, Nigerian Breweries Plc, said, “Christmas is a time for warmth, giving, and togetherness. A moment when families gather, neighbours reconnect, and communities come alive again. At Maltina, we believe the season is best lived through shared moments, and this year we are extending that feeling into the public spaces that define the Nigerian Christmas experience.”
The Light-Up was a reminder that joy is always possible, even in tough times. With glowing trees, neon lights, and festive touches, the atmosphere felt magical.
Maltina is adding more cheer with the Tropical Wonderland in Lagos (Dec 20–Jan 2). The brand invites everyone to join in the vibes, take pictures with the displays, and tag @maltina using #LivetheSeasonwithMaltina for a chance to win prizes.
