By Oyinkansayo Wole-Bodunde.
Chivita|Hollandia (CHI Limited) has earned a reputation as a trailblazer in Nigeria’s Fast Moving Consumer Goods (FMCG) industry.
The company’s latest rewards at the Nigerian Marketing Awards 2024 are a testament to its unwavering commitment to innovation, customer satisfaction, and excellence.
One of the standout achievements was Chivita’s innovative social media campaign, ‘Everyone Has a Chivita 2.0’, which took home the award for Best Use of Social Media. This campaign showcased the brand’s creative approach to storytelling and its ability to connect with its audience through digital innovation.
Chivita’s dedication to providing premium juice options also earned it the title of Best Non-Alcoholic Brand of the Year. This recognition highlights the brand’s commitment to catering to the evolving lifestyles and preferences of its customers.
Meanwhile, Hollandia’s reputation as a trusted dairy brand was reinforced by its win as Dairy Brand of the Year. This acknowledgment reflects the brand’s unwavering commitment to delivering high-quality dairy products that meet the diverse needs of Nigerian households.
Hollandia’s digital campaign strategy also earned recognition, securing second place in the Best Use of Social Media category.
The Nigerian Marketing Awards is a prestigious platform that recognizes brands that excel in market leadership, creativity, and customer satisfaction. The selection process ensures that only the most deserving brands receive recognition.
Mrs. Toyin Nnodi, Marketing Director at Chivita|Hollandia, expressed her gratitude to the organizers and stated the company’s commitment to its customers and consumers.
“As a company, we are driven by a deep commitment to excellence, innovation, and consumer satisfaction, values that define everything we do. These recognitions reaffirm our promise to enrich the lives of our consumers with products and campaigns that deliver unmatched quality and connection,” she said.
Talking about the brand’s achievements, she said, “We are thrilled that Chivita was recognized as Best Non-Alcoholic Brand of the Year. The success of the ‘Everyone Has a Chivita 2.0’ campaign underscores our ability to captivate audiences through creative storytelling and digital innovation while championing refreshing choices that appeal to diverse tastes.”
Speaking on Hollandia, Toyin said, “The acknowledgment of Hollandia as the Dairy Brand of the Year reflects the trust our consumers place in us. It is a reflection of our commitment to delivering wholesome, nourishing, and accessible dairy products that meet the diverse needs of Nigerian households.”
As the company celebrates these milestones, Chivita|Hollandia remains committed to its purpose of nourishing Africa for a brighter future through innovative and high-quality products that cater to the evolving preferences of consumers.
