By Oyinkansayo Wole-Bodunde.
Nigerian Breweries Plc’s premium lager, Goldberg, has revealed plans for the Golden Xmas Concert, happening on December 13 at Ibadan’s Polo Club.
The announcement was made at the brand’s Legendary Christmas Press Cocktail, where the exciting lineup of artists was unveiled. They include: Wande Coal, Zlatan, Shoday, DJ Neptune, Jerry Shaffer, and Tolu Daniels. This blend of Afrobeats stars, street-pop sensations, and high-energy performers promises a night of festive vibes.
The concert celebrates Goldberg’s strong ties to Southwest Nigeria, merging culture, music, and community spirit. The Ibadan Polo Club will transform into a lively place where local identity and modern sounds create an unforgettable experience.
For decades, Nigerian Breweries has fueled Nigeria’s December celebrations. They power concerts, carnivals, and the traditions that shaped Detty December. As this season grows into a N100+ billion cultural and economic phenomenon, Goldberg is amplifying the excitement with this electrifying Ibadan concert, deepening its Southwest connection.
At the press event, Marketing Director Sarah Agha described “Legendary Christmas” as a statement of intent, saying, “Every December, Nigeria transforms into something extraordinary. What began as a local year-end celebration has evolved into a global cultural export, a season the world now calls Detty December. Our brands have always been part of that energy. This year, we are taking it a step further by leading the charge, creating experiences across the country that capture the joy, creativity, and togetherness that make this season special.”
The Golden Xmas Concert is set to attract music fans, culture lovers, and Goldberg enthusiasts from the region, celebrating the Southwest’s spirit in a pure and vibrant way.
