By Oyinkansayo Wole-Bodunde.
Nigerian Breweries Plc has launched its 2025 Christmas campaign, “A Legendary Christmas”, kicking off the Detty December celebrations in style.
The launch event was held on November 26th, 2025 at Nomaada Lagos, Victoria Island, and it brought together A-list media personalities, cultural influencers, and industry experts for an evening of merriment and strategic discussion.
Celebrities like Kunle Remi, Lanre Da Silva, Tacha Akide, Sheggz, Kaffy Dance, Stan Nze, Sir Uti, and others added to the celebration, highlighting the campaign’s cultural impact.
The campaign showcases Nigerian Breweries’ pivotal role in shaping Nigeria’s festive season, with a legacy of creating unforgettable experiences. Detty December has grown into a ₦100+ billion cultural phenomenon. This has made Nigerian Breweries’ brands to remain at the forefront, fostering connections and togetherness.
This year’s festivities feature a massive Christmas street lighting initiative, covering six cities, seven landmarks, and over 13km of illuminated roads, creating a spectacular display. Seven brands including Maltina, Amstel Malta, Heineken, Desperados, Life beer, Goldberg, and Legend, will power unique experiences, including regional Beer Villages, concerts, and family events.
Sarah Agha, Marketing Director, Nigerian Breweries Plc said that “A Legendary Christmas” is a statement of intent. She also notes that Nigeria transforms into something special every December. She said, “Our brands have always been part of that energy. This year, we are taking it a step further by leading the charge, creating experiences across the country that capture the joy, creativity, and togetherness that make this season special.”
The campaign will unfold nationwide, and each brand will bring its unique flavour to the festivities. Guests at the launch got a sneak peek, showcasing Nigerian Breweries’ connection to Nigerian culture. Excitement was building for a memorable December.
With “A Legendary Christmas”, Nigerian Breweries reaffirms its commitment to brewing a better world and fostering connection, community, and cultural pride. Check out the festive calendar at https://www.nbplc.com/events/ and start planning your Legendary Christmas.
