By Oyinkansayo Wole-Bodunde.
Terra Seasoning Cube has been recognized as the Product of the Year at the 17th Leadership Annual Conference and Awards.
The event, themed “An Economy in Distress: Which Way Forward?”, honors individuals, institutions, and brands contributing to Nigeria’s development.
Terra’s winning formula includes innovation, relevance, and impact, largely driven by its “Unwrap Your Smile” campaign. This initiative celebrated everyday heroes, providing them with support to continue their good work. One notable recipient was Mrs. Shade Abidoye, whose small business and community spirit earned her a shop makeover and a steady supply of Terra Seasoning Cube.
The campaign resonated deeply with consumers, strengthening Terra’s bond with Nigerian households. According to Muazu Elazeh, Group Managing Director of Leadership Group Ltd, the award acknowledges Terra’s exceptional quality, flavor, and versatility.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, said, “This award reinforces our commitment to consistently meeting the evolving needs of Nigerian consumers while upholding the highest standards of quality. At TGI, we take pride in developing products that resonate with everyday life, and Terra Seasoning Cube reflects that promise, delivering great taste, and joy in every meal.”
Deepanjay Roy, Executive Director, TGI Group, added, “Terra’s growth is driven by our continuous investment in product innovation and our deep understanding of local taste preferences. From our diverse seasoning variants to impactful campaigns like ‘Unwrap Your Smile’, the brand is designed to enrich cooking experiences and stay ahead in the hearts of consumers.”
Terra Seasoning Cube is crafted with wholesome ingredients, carefully sourced to meet Nigerian consumers’ needs. Available in Beef, Chicken, and Jollof flavors, Terra guarantees a rich, homemade taste experience in every meal.
