Arts and CultureNews

Tiger Beer transforms Ozumba Mbadiwe’s Tiger Pillars into a dazzling display of artistic brilliance 

Tiger Beer, the renowned brand celebrated for its dedication to creativity, self-expression, and social responsibility, has for the third time, breathed new life into the Tiger Pillars at Ozumba Mbadiwe, Victoria Island. With a mission to promote unity and celebrate artistic expression, Tiger Beer proudly unveils the newly repainted pillars as a stunning masterpiece that exudes artistry and inspiration.


Through the Tiger Pillars project, Tiger Beer seamlessly combines its iconic brand identity with the extraordinary artistic vision of Charles Okah, also known as ‘The Flying Bushman’. With a strong commitment to fostering creativity and exploring the power of color, Tiger Beer commissioned Okah to revitalize the prominent pillars, resulting in a mesmerizing visual spectacle that captivates onlookers and reinvigorates the urban landscape. This creative transformation showcases Tiger Beer’s unwavering dedication to enhancing public spaces through artistic expression, instilling a renewed sense of wonder and appreciation for the vibrant intersection of art and community.

Okwudili Nwakobi, Head of Brands, Sessionable Lager at Nigerian Breweries Plc, emphasized the project’s essence saying, “through the Tiger Pillars, we aim to inspire individuals to unleash their creative potentials, raise awareness among our target audiences, and foster a deep sense of pride between individuals and their communities.”

Okwudili further commented on the project’s significance, highlighting Tiger Beer’s commitment to supporting local artists, promoting urban art in Nigeria, improving the environment and creating shared spaces that embody the true spirit of the community.” “Tiger Beer partnered with the exceptionally-talented artist Charles Okah, aka The Flying Bushman, for this project because his creative flare aligns with our goal of creating a meaningful experience for everyone who encounters the Tiger Pillars,” he remarked.

Charles Okah, the artistic visionary entrusted with the paintbrushes, expressed his profound honour and enthusiasm stating, “I am truly honoured to have had the opportunity to collaborate with Tiger Beer on this remarkable project. Through the power of art, we can ignite and tell compelling stories of who we are — that creates a lasting impact on our society.”

Tiger Beer invites everyone to experience the breathtaking Tiger Pillars at Ozumba Mbadiwe and raise a glass in celebration of the art in Nigeria.

About Red Media Africa      

Red Media Africa ( is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organisations connect with their audiences, enhance their bottom line, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.

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