By Oyinkansayo Wole-Bodunde.
Access Bank has launched Detty Fusion, a platform offering curated lifestyle and entertainment experiences for the holiday season. This aligns with its CSR agenda and support for Nigeria’s creative economy.
The platform will promote SMEs, creative entrepreneurs, and service providers, and was unveiled in partnership with the Lagos State Ministry of Tourism, Arts and Culture to ensure a safe and enjoyable festive season.
Ishmael Nwokocha, Access Bank’s Head of Mobility Business, emphasized the bank’s commitment to community development and empowering the creative economy. He mentioned Lagos’ cultural significance and the partnership’s potential to showcase the city’s vibrancy.
The Lagos State government welcomed the initiative, with Special Adviser Idris Aregbe describing it as a boost to their THEMES agenda. Permanent Secretary Adebopo Oyekan-Ismaila praised Access Bank’s investment in tourism development, expecting enhanced event coordination and a world-class festive season.
The partnership will involve co-branding major cultural events, including Lagos Cultural Week and fashion shows, aiming to create a vibrant and secure holiday experience in Lagos.
