By Oyinkansayo Wole-Bodunde.
Terra Gold, a revolutionary seasoning cube, has been recognized as the “Brand Innovation of the Year” at the 12th edition of the Advertisers Association of Nigeria (ADVAN) African Awards 2025.
This prestigious award acknowledges Terra Gold’s commitment to innovation, quality, and redefining kitchen essentials.
Since its launch, Terra Gold has been driven by a passion for innovation and a relentless pursuit of quality. It’s unique all in one cube is designed to enhance a variety of meals, from stews and soups to jollof rice. With Terra Gold, cooking possibilities are endless.
The brand’s innovative marketing approach has been instrumental in its success. Terra Gold’s campaigns have challenged conventions, exceeded expectations, and resonated with audiences, showcasing the product’s versatility and reflecting consumers’ culinary aspirations.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, commented saying, “Driven by innovation and a passion for quality, we created Terra Gold—a seasoning cube designed to simplify cooking. It empowers home chefs and mothers to prepare a variety of dishes with ease, saving consumers the hassle of stocking multiple seasoning cubes. With it’s rich taste and consistent flavor, Terra Gold is that one innovative cube that lives true to its ‘One Cube, Endless Possibilities’ promise, ensuring a superior seasoning experience for Nigerian Kitchens.”
Terra Gold’s recognition at the ADVAN African Awards is a testament to the brand’s innovative spirit and its commitment to improving culinary experiences. The award serves as a motivation for the brand to continue exploring new horizons, introducing groundbreaking products, and redefining the future of kitchen essentials.
